Our Values

Wellness, Without the Noise
No hype, no hustle, just clean energy and
quiet presence. We make wellness feel soft, real, and sustainable.

Matcha Is the Moment
More than a trend, matcha is our medium for culture and calm. Cha makes it stylish, functional, and completely yours.

New luxury
CHA exists in the space between minimalism and indulgence. It is thoughtful. It is beautiful.
It is simple enough to blend into your life, and bold enough to define it.