Chã started with a love for matcha and the frustration of not being able to find the quality we were looking for in India.

What began as a personal search quickly became something bigger. Our founder, Kritia, wanted to understand what actually makes one matcha different from another: where it comes from, how it's grown and harvested, the cultivar, and the way each of these choices changes what you taste in the cup.

That curiosity led directly to Japan and to building relationships with producers who take their craft seriously.

But while our matcha comes from Japan, Chã is rooted in India. Growing up in a culture where chai is more than a drink, it's a daily ritual, a reason to pause, and something shared with the people around you — Kritia saw the same potential in matcha. “Chã” became a natural bridge between the two: Japanese tea craftsmanship, reimagined for the way we drink and experience tea in India.

Chã was created to bring that experience home, without making matcha feel intimidating or inaccessible. Today, we source single-origin Japanese matcha across distinct cultivars and profiles, so there isn't just one definition of what “good matcha” should taste like.

For Kritia, Chã is about creating the matcha brand she wished existed when she first started drinking it: thoughtful about quality, transparent about what's inside the tin, and exciting enough to become a ritual you actually look forward to.